Ready To Take The Ride With Us?
You have research about your target audience. You have information about your target audience.
But do you really know your target audience? How they think? How they feel? Who they are?
Time to take The Ride.
The Ride is a two-day facilitated session that creates a shared experience of your target audience’s world and builds ways to better connect to that world. Through a series of exercises and activities, we steep you and the marketing team in the realities of your target audience.
The result? You garner a dynamic and deeper understanding of key customer motivations, behaviors, and perceptions.
The Ride brings you into the creative process and enables a shared experience with agency and client teams and delivers inspiring customer-motivated themes that become realistic business and communications strategies.