No, facilitation isn’t the latest television reality show. Facilitation is ensuring your marketing/branding brainstorming sessions are innovative, focused, and relevant BEFORE everyone leaves the meeting room.
Why is that so darn important? Because creating a fun (yes, we said fun) and memorable experience causes people to think more about using the information after the meeting. This getting-their-hands-dirty approach increases the psychological, emotional, and mental connection to the material discussed. Plus, everyone walks out the door with a clear plan for new action THE VERY NEXT BUSINESS DAY.
The trick to being a great facilitator is not to be the one with the answers, but the one with the questions. We follow a simple, proven step-by-step process that generates great questions that lead to great brainstorming that ultimately results in great ideas.