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Proven Results

  • Won over 35 national, regional and local awards in all mediums of advertising, marketing, direct mail, print production, collateral development, television, radio, direct response, web design and print, including a Clio and five Regional Best of Shows in various categories.
  • Generated $100 million in new business for Wachovia Bank.
  • Garnered $750,000 in new business in 10 months for First Light Films, a commercial production company.
  • Created a positioning and distribution strategy for a multi-billion-dollar building materials company, resulting in a 5% sales increase in sales and a 13.5% increase in market share.
  • Developed an aggressive strategy (after one three-hour session) to raise one million dollars in new capital for business growth. (Within two weeks of implementation, over $200,000 was raised.)
  • Designed eight winning business pitches for an ad agency looking to expand its client base.
  • Conceived a market position for a national personnel services firm. After the position was announced, the stock price went up when The Wall Street Journal reported the firm as “the only company in the industry with vision.”

  • Shaped a position and sales strategy for a business services firm that resulted in a 50% increase in sales and response to advertising with a 30% increase in margins.
  • Handled all aspects of marketing strategy and communication for a $500-million acquisition of a small bank. Although more than half of the branches were closed in the consolidation, deposit retention was 97%. (The industry average is 65%.) A case study was written up in national publications.
  • Coordinated a strategy and developed of numerous materials for a multi-billion-dollar bank merger. Received national awards for materials and marketing effectiveness.